Bond Touch
Touch bracelets for long-distance relationships
Media Team: Devon Messinger and Jo Iyalho
AD: Meredith Macnoll
CW: Kendalyn Mallory
Get back in touch.
There are thoughts, emotions, and moments that words could never come close to capturing. There are times when we don’t know how to say exactly what we're feeling. One thing we do have is touch. A single touch can communicate thousands of words and memories. This can be difficult to do, however, when life has placed distance in between two people who love each other. Bond Touch gives you a place to start when you don’t know what to say.
How do you turn emotion into something you can see and interact with?
BondTouch allows users to tap on their bracelet and their loved one will receive a buzz on their bracelet wherever they are in the world.
Let’s take this a step further.
Zine
It can be hard to know what to say to your loved one.
That’s why each bond package comes with a zine to help you and your loved one start the conversation.
Print Ads
Digital OOH
Pre-Roll Reminder
We all need reminders, right? It’s not that we don’t love them ,or care about them. We just get so caught up in right here and now that we forget what’s happening at that exact moment somewhere else. We forget who., who’s life is happening across the world or down the street. Well we just want to remind you. Tell them you love them!
Send a little tap...or a longer one. Send a short message...or a longer one. Just let them know that they are in your heart no matter where they are geographically.
App Plug-In
Sometimes you just want to hear their voice.
You want to hear them and know that they are ok. Another side effect to distance, however, is time difference. We’re not always operating on the same clock and it can be easy to miss each other when your schedules are complete opposites.
With this feature, loved ones will be able to record a message at any time during the day through the BondTouch app and the receiver will be notified and be able to listen to it on their own time.
Connection Counter
LED hearts will be linked to the servers that process the “taps” sent between users. When they use their bracelets, their tap patterns will be reflected on each of these hearts in multicolored ripples,
There will be two installations (one in Chicago and one in L.A) in high traffic areas.
Spots
There’s always two sides to every story.
