Sometimes it takes childlike vision to imagine the possibilities and how we can better the space around us.
Let’s get kids and other Lego-lovers to upgrade their town block by block, crowdsourcing ideas for improvements to build a community they’re proud to call home.
Introducing, LEGO Block Party.
Case Study Video
How it Works:
Lego Block Party lets kids use Augmented Reality through their smartphones and tablets to solve their community’s biggest problems.
1.
Access the Lego Block Party Extension from the existing Lego Life app.
2.
3.
Check out the Lego Block Party Map to get inspired.
4.
Swipe up to sign and vote on the GoFundMe page.
5.
Lego will select 5 projects that they’ll bring to life.
AR Billboards
Peer into the screen and view lego people in the midst of construction.
Scan the QR code and view others’ ideas on how to improve the space and add yours..