Spotify’s Your Daily Drive

OneClub Young Ones 2021 Brief

AD/UX Designer: Meredith Macnoll

Spotify’s Your Daily Drive Playlist is a curated playlist packed with personalized podcast and music recommendations for each Spotify listener and their daily commute. However, in the midst of the COVID-19 pandemic, most listeners work from home and only leave the house if necessary.

The Challenge: How can the Daily Drive playlist still play a role in people’s cars beyond their commute?

The Solution: Let’s encourage listeners to make the most of their daily trips out of the house with Your Daily Drive - Detour Mode (Your Daily Detour).

Case Video

Your Daily Drive: Detour Mode

How It Works:

Spotify’s Daily Drive Playlist now offers Detour Mode that encourages listeners to venture onto new roads, outside of their usual routine.

1.

Open the Spotify app and go to the Daily Drive Playlist. Hit Detour Mode to get a personalized playlist for your excuse to leave the house and hit the road.

2.

Connect Spotify with Waze, and while you’re listening to Your Daily Detour, Waze will direct you on detours that sync with taste-breaker songs on the YDD playlist.

3.

The more detours you take, the more music mile minutes you earn. Get exclusive Spotify perks like free no commercials periods and secret Spotify Sessions and B-side tracks.