TECOVAS

Strategists: Meredith Macnoll, Esther Shin, Annabelle Sebesta, Thea Liao, and Ailee Hendricks

ADs/Designers: Meredith Macnoll and Esther Shin

Tecovas is a luxury Western brand that sells boots and other crafted leather goods for a high-dollar.

The Challenge: How can we advertise the Tecovas brand to convert new customers to buy luxury Western boots in a time where there’s no place to wear them other than the living room?

The Strategy: Tecovas should use this time to expand brand awareness and solidify its brand story and role within the lives of consumers. In order to appeal to the target of the Millennial woman, Tecovas should use social media and experiential marketing in order to get the consumer involved with the brand and instill their message of what it means to be “The Modern Western Woman”.